Choosing the right colors for your website is just as important as selecting graphics and content. This article discusses what factors to consider when selecting your website colors. Colors have many effects on people. Certain colors can invoke specific emotions in people. Emotional reactions can affect the image of your company in the visitors mind and can have a major effect or your company’s “brand”. Read more »

Web surfers are basically an impatient bunch and if a website is hard to figure out because the links are not obvious, they will click away never to return. Website navigation is one of the most crucial elements in determining the effectiveness of a website. This article discuses the basic principle of designing website navigation. Read more »

How often do you search for a business in the Yellow Pages or Yellow Book only to find that the business you found doesn’t have a website, or has an extremely outdated website design? How often do business people give you a business card with their website information or email? It’s amazing how many businesses today still do not have a website. Read more »