Yes, it’s true, search engine algorithms are varied and do change. There will always be SEOs who spend many hours poring over search engine results and statistics, trying to figure out each search engine’s current formula for high rankings. There have been many software programs written over the years to help crack the algorithms and automatically generate high-ranking pages for each engine. Read more »

Choosing the right colors for your website is just as important as selecting graphics and content. This article discusses what factors to consider when selecting your website colors. Colors have many effects on people. Certain colors can invoke specific emotions in people. Emotional reactions can affect the image of your company in the visitors mind and can have a major effect or your company’s “brand”. Read more »

Web surfers are basically an impatient bunch and if a website is hard to figure out because the links are not obvious, they will click away never to return. Website navigation is one of the most crucial elements in determining the effectiveness of a website. This article discuses the basic principle of designing website navigation. Read more »

How often do you search for a business in the Yellow Pages or Yellow Book only to find that the business you found doesn’t have a website, or has an extremely outdated website design? How often do business people give you a business card with their website information or email? It’s amazing how many businesses today still do not have a website. Read more »

Search Engine Optimization (SEO) is the process of optimizing the programming, content, linking, and other factors in a search engine friendly way in hopes of increasing search engine rankings for a particular set of keywords or key phrases. SEO can dramatically increase search engine traffic, if done properly, due to its ability to naturally increase search engine rankings and positioning. SEO can easily replace or reduce the costs of other forms of advertising because of the potential of maximizing the return on investments (ROI). SEO is not a form of advertising, like pay per click, or banner advertisements. SEO mostly concerns the natural search engine positioning for target keywords. Read more »